When you choose a name for your online business, you want to make sure that you choose the best possible domain name. Your domain name is essentially your online business name. It is how people will find your business online, and it is the name that will become associated with your business. You don't want to pick any name on the fly; you want to make sure you pick a domain name that will help your business succeed. Here are some tips for choosing a savvy domain name.
Choose a .com Extension
When it comes to domain name extensions, there are a lot of different options out there, such as .biz, .shop, .blog, or .net. However, the most popular domain name extension is .com, and it is usually the best option because it is the most commonly used domain name extension on the website, and it is the one that most people use by default. For example, if your name is "Website One," a customer is more likely to type "websiteone.com" into their browser than type in "websiteone.shop" or "websiteone.biz."
The challenge with a .com extension is that many great names are already taken. If you find that your ideal name is already taken, work with a domain brokerage firm to see if you can purchase the domain name from the owner.
Use a Brandable Name
When you choose your domain name, make sure that it is brandable. You want a name that is unique—something that isn't too similar to any of your competitors. You want a name that is easy to pronounce and easy for people to memorize. You also want a name that sounds trustworthy. For example, "FreeStuffRightNow" may not sound trustworthy.
Oftentimes, a name that doesn't have a specific meaning can be a great brand name. Think about some of the most famous brand names in the world, such as Google, which originally didn't really mean anything. Words without a specific meaning can allow you to build your own brand for the name.
Keep the Name Simple
You also want to keep your name simple. Your domain name should be succinct. A domain name that is twenty-five letters long is just a little too long. Most domain names are much simpler.
Do not add weird punctuation to your domain name, such as underscores or hyphens. Although you can purchase domain names with punctuation, the chance of people mistyping your domain name greatly increases. Avoid using numbers in your domain name unless they are part of your already established brand name and stay away from weird spelling. You want to set-up your domain name so that people can type it correctly when looking up your business.
For more information, contact domain value services.